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Vice President, Customer Strategy - NSLC (Filled)

The NSLC takes pride in providing Nova Scotians with exceptional customer service and the responsible sale of beverage alcohol and cannabis. As a true partner in communities across the province, the NSLC returns 100% of profits to government to fund public programs and services, and conducts its business with integrity and respect for the environment, while supporting the sale of over $198 million in locally produced and bottled products every year.

Evolving customer preferences, demographics and technology innovation are re-shaping the retail landscape, and as Nova Scotia’s largest retailer, today the NSLC is more committed than ever to being a world-class, truly customer-first organization.

Reporting to the Senior Vice President, Customer Operations, the Vice President, Customer Strategy is a dynamic people leader and brand advocate, responsible for leading innovative marketing and category management strategies to enhance the overall customer experience and drive revenue growth and expansion online and across the retail network. While promoting NSLC’s corporate social responsibility mandate, the Vice President is accountable for identifying, executing and championing ongoing customer experience initiatives through engaged and personalized experiences to properly position NSLC’s brand, products and people and deliver exceptional customer satisfaction results.

Leading a talented customer strategy team, the Vice President leverages analytics and insights across marketing, merchandising, category management, and network planning activities and has a deep understanding of the customer and market trends to influence strategy, innovation and identify further opportunities for growth. They are responsible for developing meaningful relationships with industry and business partners to proactively understand issues, cultivate trust, transparency and extend influence and support.

The successful candidate has an undergraduate degree in commerce or a related field, coupled with at least 8 years of leadership experience spent in complex consumer driven or multi-stakeholder environments. The Vice President has prior experience leveraging consumer insights, industry trends and creating category management and marketing strategies and initiatives to drive customer experience excellence and growth. They understand the evolving retail environment and ideally bring digital and physical channel optimization experience to their role. The Vice President has a track record for setting clear priorities in support of organizational goals and using appropriate key performance indicators to measure results. An inspiring, supportive and empowering leader, they have a reputation for developing diverse, high performing teams. With superior communication skills and strong EQ, the successful is known for building effective relationships and partnerships.

To learn more about the Nova Scotia Liquor Corporation, please visit:

Please submit your resume and interest online by clicking “Apply.” For further information about this opportunity, please contact Amy Reid in confidence at 902-222-8978.

Royer Thompson Management & Human Resources Consulting is a Canadian talent management firm focused on capturing the full potential of people in organizations by supporting a shared sense of purpose, recruiting and cultivating leadership, and fostering an innovative, caring and entrepreneurial spirit.

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